Saturday 24 November 2012

History and Future of MULTIMEDIA

Briefly discuss the history and future of multimedia. How might multimedia be used to improve the lives of its users? How might it influence users in negative ways? What might be its shortcomings?

Answer :

Multimedia is technology, content, applications, and people. It encompasses many concepts and ideas that are important to understand. Multimedia is incorporating 2 or more of the following elements:
(a) Sound
(b) Text
(c) Pictures
(d) Animation

Based on the Wikipedia, the term 'Multimedia' was created by a singer and artist Bob Goldstein in July 1966. In the intervening forty years, the term of 'Multimedia' has taken on different meanings. However, 'Multimedia' took on its current meaning in the 1990s. In the 1993 first edition of McGraw-Hill's Multimedia: Making It Work, Tag Vaughan declared "Multimedia is any combination of text, graphic art, sound, animation, and video that is delivered by computer. When you allow the user to control what and when these elements are delivered, it is Interactive Multimedia. When you provide a structure of linked elements through which user can navigate, interactive multimedia will becomes hypermedia. In addition, multimedia technology has changed the way we look at the computers. Computer developers started looking to multimedia as a way to utilize computers in a uniquely personal way.

Yet, there is no simple answer for the future of multimedia. The future of multimedia will depend mostly on the development of current technology. It is absolutely important to many fields especially education, shopping and retail, entertainment, communications and etc. In this technology advanced environment, many multimedia tools are involved when organising the events or activities such as lecture in class, open ceremony, seminar, presentation and others that may combine all forms of media content. For instance, multimedia is used to produce computer-based training course and reference books like encyclopedia and almanacs in education field; multimedia is used to develop special effects in movies and animations in the entertainment industry; and multimedia is used in future for worldwide voice and video communication (eg: internet telephone and video phone system). As we can see, the impact of multimedia technology on our daily lives is often more than what we realize and expect. The future of multimedia online is at present, video is rather primitive, but in future users will be able to interact visually with people from all over the world. Multimedia do not replacing human contact; rather, it will supplement it by allowing users to interact in ways and places that would otherwise be impossible and same goes to other elements of multimedia. 

In my opinion, multimedia can improve the lives of users in its applications. Firstly, multimedia is used as a common source of reference. Encyclopedias, directories, dictionaries and electronic books are among common multimedia references. Multimedia is also used in education and training. The application of multimedia make the learning has become more interesting and effective with educational programmes. Besides that, as I mentioned as above, entertainment industry produce computer games, and develop animations or special effects for cartoons and movies. 

Animations for Cartoons 

Moreover, multimedia applications also used widely in scientific research to improve the condition of sick people. In medicine field, doctors can practice or be trained in performing high-risk surgery by using virtual surgery. 

Practice in Virtual Surgery 

Nowadays, many advertising companies develop and distribute catalogues in the form of CD-ROM as it is more interesting to the consumers and provided more detailed informations. 

E-Catalogues

In addition, multimedia applications have greatly benefited those with low vision as it helps them in performing tasks normally in their daily lives. Therefore, for those users who have vision problems, they can use the multimedia for their educational and rehabilitation program to improve their standard of living. 
Educational program by Low Vision users

Nevertheless, multimedia also might influence users in negative ways. Nowadays, there are a lot of people use the multimedia invention and advanced technology in the wrong ways. For instance, peoples nowadays like to use their smart phone or camera to record some incident that happened around them and publish the video to 'Facebook' or 'Youtube' which is a way to violating human being right. Besides violating the victim's privacy, this kind of unethical action also may affect their personal dignity. In addition, the advanced multimedia software ( eg: Photoshop, Dreamweaver and etc) help the users to edit, cut or merge the real picture in order to create the fake story which can affect personal image. For example, the paparazzi like to use those software to create some value of the news to attract readers and increase their sales volume. 

Furthermore, using multimedia in the wrong way also come out with some shortcomings. Nowadays, in the education field, most of the school use multimedia teaching make up the traditional teaching of the defects, which greatly improved the efficiency of classroom teaching and teaching quality. However, we should take note that there are some traditional applications can not be ignored, mainly in the following aspects: over-reliance on multimedia teaching aids, focus on form and ignoring the effect and rich in resources but lesson planning is not sufficient. Besides that, multimedia invention might always be misuse by society and organizations. For example, the negative effects of addiction are portrayed through advertisements. Newspapers, television or even the Internet are used to convey or transmit the social messages to people but ended up the messages are reaches the masses in the wrong way. Therefore, there is another shortcoming that positively influenced by the media while there are others who take the wrong message from it.

In the conclusion, multimedia has contributed a lot to people and society. Therefore, users should not be misuse the multimedia while should appreciate the invention of multimedia. There is no denying the importance of multimedia technology on our daily lives is often more than what we realize and expect.










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